Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow
Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
Ronnie Fieg Announces 99th And 100th ASICS Collaborations Coinciding With New LA And Miami Store Openings
The ASICS brand is a major component of the foundation that has upheld Ronnie Fieg’s Kith imprint since its founding in 2011. Fieg’s existing relationship...
Ronnie Fieg Revives The ASICS EX89 With A Tribute To The New York Knicks
Ronnie Fieg has been conjuring up compelling product with ASICS since 2007. As the two partners close out another chapter of their relationship, they’re revisiting...
Ronnie Fieg Teases 15th Anniversary KITH x ASICS GEL-LYTE III Colorways
Ronnie Fieg is practically synonymous with ASICS, as the two go back over 15 years. And to celebrate a decade and a half of time...
Ronnie Fieg Teases Upcoming KITH x ASICS Collaboration
This past Summer, KITH teamed up with Spider-Man on not only a wide range of collaborative merchandise but also a limited edition, 60th Anniversary comic...
Ronnie Fieg Celebrates 10 Years Of KITH x ASICS With Exclusive Zoom Panel And Special Gift
In the years since Ronnie Fieg founded KITH, he’s effectively made every sneaker brand a close friend. While he continues to foster these partnerships, few...
KITH Celebrates 30th Anniversary Of The ASICS GEL-Lyte 3 With 30-Pair “Palette” Collection
The connection between Ronnie Fieg and ASICS is part of the early foundation of KITH’s growth. His first footwear collaboration came with that brand way...
Ronnie Fieg Reimagines His First-Ever ASICS GEL-Lyte III Collaboration With The Tokyo Trio
Ronnie Fieg’s spirited run with ASICS dates back to 2007 when he first colored up a trio of GEL-Lyte 3s dubbed the “252 Pack”, bringing...