Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Enlists Artist Toro Y Moi For A.I.R. Chaz Bundick Running Capsule
Nike Running has revealed two performance-propositions co-created with artist Chaz Bundick (also known as Toro y Moi and Chaz Bear) before 2020 ends: a React...
Vans Celebrates Checkerboard Day With Geoff McFetridge Customs For Charity
No one could’ve fathomed how Covid-19 would impact every facet of life on a global scale. Yet, institutions such as Vans quickly produced ways to...
Reebok Honors Teachers With Its Latest Installment Of Its Wonder Woman Partnership
Reebok and WONDER WOMAN™ 1984 are following up their collaboration from September celebrating Covid-19 nurses with another capsule nodding to other real life heroes: teachers...
New Balance’s “KAWHI Seismic Moment” Collection Is Available Now
Kawhi Leonard and his Los Angeles Clippers squad have yet to prove themselves, but there’s no denying that news of the two-time NBA champion leaving...
Vans Taps American Tattoo Legend BJ Betts For “Made For The Makers” Capsule
Now that more inclement weather is fast approaching, Vans has launched its newest batch of re-worked classics under the “Made for the Makers” line. For...
HER Studio London Turns The adidas NMD R1 Into Art
adidas‘ stronghold in Europe is no secret. And while the company’s roots in Germany play a huge role in its European dominance, so has the...
sneakerwolf Adds Supercar Architecture To The ASICS GEL-Lyte XXX “Welcome Tokyo”
Unveiled in March, the ASICS GEL-Lyte XXX has kept relatively busy with in-line releases, several of them paying homage to the GEL-Lyte III‘s heritage. For...
The Nike Zoom Pegasus 37 NCAA Pack Is Available Now
As more Covid-19-related uncertainty looms over the NCAA, fandom for collegiate sports has taken a hit. Nike, however, has recently launched a Pegasus 37 collection...
Vans And Depop Champion Community And Creativity With First-Ever Collaboration
Fresh off collections with fellow stateside collaborators Stray Rats and The Simpsons, Vans has traveled across the pond to tap UK-based marketplace Depop for the...