Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
J.Crew’s New Balance 997 “10th Anniversary” Is Available Now
For decades, non-savvy consumers viewed New Balance as an insular brand. And while sneaker enthusiasts had been hip to the Boston institution’s catalog of collaborations,...
New Balance’s “KAWHI Seismic Moment” Collection Is Available Now
Kawhi Leonard and his Los Angeles Clippers squad have yet to prove themselves, but there’s no denying that news of the two-time NBA champion leaving...
New Balance To Re-issue The 480 Model With The Help Of Kawhi Leonard And JOLLY RANCHER
Following a well-received revival of one of its archival basketball models with the help of Aimé Leon Dore, New Balance is turning to Kawhi Leonard...
Kawhi Leonard Brings His Sweet Tooth To The New Balance KAWHI “Jolly Rancher Collection”
Ahead of Halloween 2020, Kawhi Leonard and his New Balance family have announced the KAWHI “Jolly Rancher Collection”, which includes the Los Angeles Clippers guard’s...
Bodega Closes Out New Balance 997S Series With “Better Days”
Bodega and New Balance are following up their highly-praised X-Racer Trail collaboration with the more casual-oriented 997S “Better Days”. The third joint-effort on the sporty...
The Ronnie Fieg x New Balance 1300CL Capsule Releases Tomorrow
Whether he’s teasing another project with Coca-Cola or unveiling a new KITH location via social media, Ronnie Fieg has repeatedly proven that he’s never not...