Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A Full Set Of NCAA Colorways Are Coming To The adidas UltraBOOST 21
The adidas UltraBOOST 21 is no longer the newest innovative product from the German sportswear institution, but it continues being a go-to option for countless...
Another Multi-color LEGO x adidas UltraBOOST Arrives Soon
Fresh off news that they’re releasing a toy adidas Superstar, LEGO and the Three Stripes have unveiled the next UltraBOOST in their fast-growing release roster....
Marimekko’s Debut adidas Collection Blends The Art Of Print-Making With Performance
For decades, adidas has been at the forefront of the marriage between performance sportswear and fashion. Finnish design house, Marimekko, is the latest institution to...
LEGO’s Partnership With adidas Ushers In A Green And Black UltraBOOST
LEGO and adidas unveiled a long-term partnership shortly after their A-ZX Series collaborations 2020. For their next endeavor, both European institutions have revisited the adidas...
You Can Now Customize Your adidas UltraBOOST With LEGO Blocks
Following a highly-lauded collaboration from September, LEGO and adidas announced a long-term partnership in late October. Since then, both institutions have produced a handful of...
Beyoncé’s IVY PARK x adidas “ICY PARK” Collection Drops This Weekend
Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the...
Beyoncé’s IVY PARK And adidas To Drop A White/Gum UltraBOOST OG Soon
Beyoncé’s IVY PARK imprint has yet to produce adidas collaborations on the scale of Pharrell’s Human Race, but it’s gradually amassed a healthy roster. For...