Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PSG x Air Jordan 1 Zoom CMFT Coming In 2021
Originally teased via mock-up back in June, the PSG x Air Jordan 1 Zoom CMFT has recently emerged in unofficial in-hand images. At a glance,...
Pharrell And NIGO’s Friendship Materializes In Upcoming adidas Footwear Pack
Pharrell Williams and NIGO aren’t strangers. And while the two mavericks have collaborated on projects throughout their decades-spanning friendship, they’re helping their adidas family close...
Pharrell’s 19-Piece “Triple Black” adidas Collection Arrives December 12th
Although Pharrell Williams recently entered the skincare game with his Humanrace venture, the Virginia-native has carved out time to help his adidas family end 2020...
NASA And adidas To Release An Ultra Boost DNA In Core Black
NASA and adidas have extended their partnership well into the end of 2020, as another Ultra Boost proposition is slated to launch on December 6th...
Nike Enlists Artist Toro Y Moi For A.I.R. Chaz Bundick Running Capsule
Nike Running has revealed two performance-propositions co-created with artist Chaz Bundick (also known as Toro y Moi and Chaz Bear) before 2020 ends: a React...
Ninja Has Four More adidas ZX 2K BOOST Colorways In The Works
Tyler “Ninja” Blevins’ first collaboration with adidas sold out near-instantly when it launched on December 31st, 2019. Since then, the online gaming personality has modeled...
Vans Celebrates Checkerboard Day With Geoff McFetridge Customs For Charity
No one could’ve fathomed how Covid-19 would impact every facet of life on a global scale. Yet, institutions such as Vans quickly produced ways to...
NIGO’s Human Made Looks To Classics, OG And Modernized, For Next adidas Capsule
NIGO is following up the launch of the well-received adidas Tokio Solar with a winter-inspired footwear and apparel capsule with adidas Originals. Among the former...
Reebok Honors Teachers With Its Latest Installment Of Its Wonder Woman Partnership
Reebok and WONDER WOMAN™ 1984 are following up their collaboration from September celebrating Covid-19 nurses with another capsule nodding to other real life heroes: teachers...