Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
HUF x Nike Air Max 1 Releases On June 22nd
San Francisco’s HUF and Nike look to honor the 20th Anniversary of their collaborative Air Max 1 with a release of three different colorways throughout...
atmos Teases New Balance 580 “Wood Escape” Collaboration
It’s only been two years since we saw the emergence of the New Balance 580 in North America, already carrying a weighty history from its...
SBTG And ASICS Welcome The GEL-Kayano 14 To The Monsoon Patrol Collection
Among the first to chart his sort of career path, customs artist extraordinaire Mark Ong went from aftermarket alterations to sneakers created in concert with...
Asphaltgold And PUMA Continue Their Palermo Story With “Sedia”
Asphaltgold is following the release of their collaborative Puma Palermo “Scopa” with a new pair centered around the theme of Italian hospitality. While the duo’s...
Carhartt WIP and Converse Reunite On The One Star and Chuck Taylor All Star
Save for last year, Carhartt WIP has joined forces with Converse on an annual basis, beginning in 2017. Their collaborative history has chiefly centered around...
Footpatrol Connects Human Anatomy To The New Balance 1906R
New Balance and UK retailer Footpatrol have one of the most secure sneaker brand-retailer relationships you’ll find, having worked on myriad silhouettes since writing the...
Heavy Detailing Defines The NEIGHBORHOOD x adidas Superstar
It’s clear that the adidas Samba is the clubhouse leader for the Three Stripes at the moment, but its current success hasn’t swayed the German...
Aimé Leon Dore x New Balance 1000 Collection Revealed
No archived New Balance shoe revival is complete without a trip to the friendly confines of Aimé Leon Dore. Following a Joe Freshgoods collab and...
The Trophy Room Exclusive Air Jordan 1 Low OG Is Limited To 1,000 Pairs Only
First teased at the tail end of last year, the second pair in Marcus Jordan & Trophy Room’s Air Jordan 1 Low OG collection is...