Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Todd Snyder Nods To The Brick Depot Of The Hudson Train Station For His New Balance 997 Collab
Continuing to add to their growing list of collaborative creations, lifestyle menswear brand Todd Snyder is linking up with New Balance this Winter for a...
BEAMS Injects Asymmetry To A Greyscale New Balance 990v5
As part of Nordstrom’s new concept shop, BEAMS was invited on to bring Japanese tastes over to a much larger stateside audience, revealing quite a...
Unmade Brings Bespoke Level Customization To The New Balance 111 Knit
Customization capability has been of paramount importance in the footwear industry lately, with every brand taking measures to offer up truly unique 1-of-1 product to...
United Arrows And New Balance Celebrate 30th Anniversary With A Dark Brown 1500
Japan’s New Balance scene never ceases to prove its worth, often celebrating the Boston stalwarts in a way North America never has. While No Vacancy...
Junya Watanabe Adds An Angelic Touch To The New Balance 990v5
While Junya Watanabe’s clothing often ends up on the wilder side of the spectrum — fully baring the designer’s CDG roots — his footwear collaborations...
Junya Watanabe Transforms The New Balance 574 Into A Hiking Shoe
Only one fraction — though a large one — of COMME des GARÇONS’ creative output, Junya Watanabe, despite his iconic patchwork trousers and wild militaristic...
J. Crew And New Balance Step Into The Wild For Their Latest 997 Collaboration
In continuation of their longstanding partnership, J. Crew and New Balance are uniting once more for two new takes of the classic 997 silhouette titled...
Todd Snyder And New Balance Celebrate Pride Month With The 997 “Love”
Though almost halfway into Pride Month, celebrations still run strong with footwear undoubtedly being the central canvas on which brands display their support for the...
Todd Snyder Delivers A New Balance 990v3 “Dark Ale”
Todd Snyder‘s love for craft beer is no more apparent than in his many New Balance collaborations, continuing this hops-filled design language atop the canvas...