Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Capsule Toronto’s Second Reebok Question Collaboration Dropped This Weekend
One of the first collabs in Reebok’s Year of the Question celebrating the 20th anniversary of Allen Iverson’s first signature model was Capsule’s “Wind Chill”...
White Mountaineering x adidas NMD City Sock Available Now
The adidas NMD continues to show no weak points as this much-anticipated collab with sportswear label White Mountaineering shows up in City Sock form. Originally...
Barneys New York Gives The Diadora Trident Heat-Welded Detailing
Barneys is noted for collaborating with a wide array footwear brands, creating some of the more unique takes on classic performance footwear. This time around,...
United Arrows x New Balance 530
United Arrows of Japan and New Balance join to create a special edition of the 530 this fall. The early-90s runner from New Balance receives...