Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The BEAMS x Paperboy x New Balance “ICE BOY” Capsule Releases On August 5th
After an introductory drop exclusively at Paris Fashion Week in June, followed by a Japan-exclusive release in late July, the BEAMS x Paperboy x New...
BEAMS And Paperboy Paris To Drop New Balance 920 and 1500 Later This Year
Whether atop Needles tracksuits or Reebok classics, BEAMS and Paperboy Paris will waste no opportunity to collaborate. And later this year, the two will be...
One Block Down Reflects Italy’s Impact On New Balance Sub-culture With The 991 And 1500 In “Marble Grey”
The New Balance sub-culture may have notable epicenters in the US, UK, and Japan for their regional manufacturing methods, but the truth is the NB...
END. And New Balance Head To Southeast Asia For The 1500 “Rainbow Eucalyptus”
Following their “Dark Matter” Evo 4D with adidas, END is linking up with New Balance for a collaboration that avoids all mention of the holiday...
END Reveals Their Upcoming Avian-Inspired New Balance 1500 “Grey Heron” Collaboration
In 2020 thus far, streetwear retailer END has embarked on multiple collaborative journeys within the world of sneakers through projects with the likes of Reebok...
OVERKILL And New Balance Team Up For The “City Of Values” Pack
Capturing the two sides of the city they so proudly inhabit, OVERKILL is teaming up with New Balance atop the iconic 1500 silhouette, providing two...
Pop Trading Company Colors Up Two Takes On The New Balance 1500
UK based skate label Pop Trading Company teams up with New Balance for two new takes on the iconic 1500 silhouette, giving its tooling dichotomous...
COMME des Garcons And New Balance Reveal The 990v5 And More
With 2019 being an entirely new year for New Balance, it’s clear in their forthcoming releases that they will be pulling no punches. Revealed on...
Extra Butter Is Giving Away Free Beer Glasses With New Balance Purchases
Extra Butter is teaming up with New Balance and its famed Flimby factory factory for a Made in England Pack that will have you celebrating with...