Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
COLORSxSTUDIOS Brings Its Clean, Monochromatic Aesthetic To The New Balance 327
Known for its showcasing a roster of renowned musical talent against minimalist, monochromatic set designs, COLORSxSTUDIOS – or simply COLORS – has recently unveiled a...
BANDIER And New Balance Unveil Second 327 And Apparel Collaboration With Genie Bouchard’s Help
New Balance has enjoyed unprecedented time in the spotlight over the last three years, thanks in part to thoughtful, high-quality collaborations. The North American institution’s...
Shoe Palace Patchworks Together Bandanas For Their Two New Balance 327s
With Shoe Palace‘s next New Balance collaboration, the retailer is highlighting the beloved 327. In two colorways, the shoe sports a number of different bandana...
Joshua Vides Pays Homage To The “PROCESS” With First-Ever New Balance Collaboration
Even outside his own collaborations, Joshua Vides has left an indelible mark on sneaker culture as whole. His monochromatic vision, which effectively turns the cartoons...
Dejounte Murray Reminisces About His Hometown Of Seattle In Upcoming New Balance 327 “Heat Up”
Currently in his sixth NBA season, Dejounte Murray of the San Antonio Spurs has recently unveiled a New Balance 327 collaboration inspired by his hometown,...
New Balance And Bandier’s “Move Her World” Includes A New Balance 327 And 57/40
While advancing the future of sports via new technologies and thoughtful design, New Balance has also recruited partners along the way that share the Boston-based...
Todd Snyder Reminisces On Farmers Market Strolls With Latest New Balance 327 Collection
One of the forgotten weekend traditions in New York City during the pandemic were the treasured Saturday strolls through the many farmers markets that dot...
STAUD Charms With Their Sportswear-Inspired New Balance 327 And 57/40
STAUD, helmed by former Fashion Director at Reformation Sarah Staudinger, is well-known for their command over color. And through this, the label is soon to...
Sneakersnstuff Co-Founders Tease Upcoming New Balance 237 With Snakeskin
Last year, the New Balance 237 debuted in a sleek colorway in collaboration with the Parisian brand Casablanca. To add to the list of joint...