New Balance And Bandier’s “Move Her World” Includes A New Balance 327 And 57/40

Jasmine Tang July 30, 2021

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While advancing the future of sports via new technologies and thoughtful design, New Balance has also recruited partners along the way that share the Boston-based brand’s vision of empowering people through sports. NB continues to embrace their values by teaming up with athleisure powerhouse Bandier for the “Move Her World” campaign—an ode to independent women who are fearlessly breaking barriers. The campaign includes a collection of apparel and footwear, giving the New Balance 327 and New Balance 57/40 silhouettes sleek, burgundy-accented makeovers.

Headed by female CEO Jennifer Bandier, Bandier gives the New Balance 327 an off-white, full-suede build that reflects the Southampton-based brand’s casual yet luxurious aesthetic. The oversized “N” logos emblazoned across the sides are in a slightly darker tan wand feature burgundy outlines for a hint of color. Keeping things simple, a cream foam midsole is present along with a gum brown grippy outsole that extends onto the toe and the heel. As for the collection’s New Balance 57/40, Bandier gets a bit more experimental by deciding on a stark white leather base and vivid accents. Soft burgundy materials reappear on the “N” logos and the sockliner but they are contrasted by beige, mustard, and neon pink overlays towards the hindfoot of the model. Wavy burgundy midsole pieces also add a fun touch before the design is rounded out with a white midsole and a gum brown outsole—similar to the aforementioned pair.

Take a closer look at the NB 327 and NB 57/40, which will be launching on August 5th at newbalance.com alongside the rest of the “Move Her World” collection.

In other news related to The Intelligent Choice, Todd Snyder’s latest New Balance 327 collection is a shoutout to farmers’ markets.

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