Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Salehe Bembury’s New Balance 990v2 “Sand Be The Time” Launches December 22nd
Initially teased in late June as part of his tour in Paris, the Salehe Bembury x New Balance 990v2 “Sand Be The Time” finally sees...
BRICKS & WOOD To Receive Their Own New Balance 9060
Back in 2021, BRICKS & WOOD caught the attention of New Balance, who approached Kacey Lynch and team with the opportunity to design their own...
AURALEE Prepares Two More Tonal Colorways Of The New Balance XC-72
Elevated basics are par for the course in fashion, but none do it quite as well as AURALEE. Founded and designed by Ryota Iwai, the...
The Legend Continues With The Up There x New Balance 2002R “Backyard Legends II”
The folks “down under” at the Up There Store have been delivering a compelling retail experience since 2010, but have only gained mass global recognition...
Official Images Of The Salehe Bembury x New Balance 990v2
Salehe Bembury has had a stellar 2022. And while the American designer still has projects “under wraps”, his long-teased New Balance 990v2 collaboration is expected...
Aimé Leon Dore Welcomes Back The New Balance Rainier In Three Colorways
The New Balance Rainier has been out of mainstream footwear zeitgeist for quite some time, but Teddy Santis and his Aimé Leon Dore co-sign is...
JJJJound’s Next New Balance 990v3 Is A Montreal Exclusive
Many of JJJJound‘s sneaker collaborations are offered well outside the reaches of their Montreal-based studio. That, however, is not quite the case for their upcoming...
The Bodega x New Balance 9060 “Age Of Discovery” To Release On December 10th
Bodega, though friends to numerous footwear brands, is quite a bit closer to the team over at New Balance. Their Boston neighbor has provided the...
Action Bronson Reveals More Details On His New Balance 990v6 Collaboration
It hasn’t been very long since the debut of the New Balance 990v6, and yet we’re already catching wind of one of its very first...