Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
AAAA x Eric Kot x New Balance H574
With the winter weather definitely here, the New Balance H574 is becoming a more and more appropriate model to break out, a hiker-style take on...
DJ Mars x Walter’s x New Balance 574 “Holiday Pack”
New Balance has connected with DJ Mars and Walter’s for a special edition release of custom NB 574s inspired by the upcoming Holiday season. Designed...
Ball and Buck x New Balance 574 “Part Deux” – Teaser
One brand proud to sell only US-made clothing once again teams up with a neighbor who’s been making sneakers in New England for over a...
Oshman’s x mita x New Balance 574 “Mojito”
New Balance continues its ongoing partnerships with both Oshman’s Japanese branch and mita sneakers, this time shouting out a trendy Cuban cocktail whose colorway is...
West NYC x New Balance MT580 “Alpine Guide” – Black Friday Re-Stock
Among the last minute surprises for this year’s Black Friday shopping extravaganza is a restock on one of 2012’s best New Balance collaborations. Based on...
Concepts x New Balance 574 “Home vs. awaY” Pack – Available
Cambridge, MA’s Concepts is in an elite class when it comes to executing top-notch collabo themes, but the latest release sorta fell in their lap....
Staple x Size? x New Balance 577 “Black Pigeon” – Global Release Info
What was once an expression of the shift in buying patterns that implied businesses could wait nearly eleven months before turning in a profitable year...
Atmos x New Balance 996 “Face Off 3”
Japanese sneaker specialists Atmos have added their special touch to a number of New Balance collaborations over the years, including a series that started back...
Staple x Size? x New Balance 577 “Black Pigeon” – Reed Space Release Recap
The ‘Black Pigeon’ flew the coup this Saturday in NYC, with campers outside of NYC sneaker institution Reed Space snapping up whatever stateside stock of...