Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Rukus x New Balance Numeric 440 “Voodoo Culture” Harkens To The Spirits
Amidst the smell of seafood broils and crawfish, Baton Rouge, Louisiana is home to a vibrant sneaker ecosystem. Widely recognized for their collaborative “Crawfish” Nike...
Celebrate The Holidays With DTLR’s “Festive” New Balance For Kids
‘Tis the season to be festive and DTLR has the perfect New Balance 990v4 to help anyone struggling to get into the holiday spirit. No...
JJJJound Officially Reveals Their New Balance 2002R GORE-TEX Project
JJJJound has officially revealed their upcoming New Balance 2002R Gore-Tex, revealing two colorways illuminated by camera flash that light up the reflective panels. Given the...
Australia’s Up There Covers Its New Balance 1906R In Shades Of Grey
The folks from Australia’s Up There Store has taken the New Balance 1906R “down under” for its latest collaboration. A departure in color scheme from...
Where To Buy: Joe Freshgoods x New Balance 990v4 “1998”
Launch details have been shared for Joe Freshgoods’ New Balance 990v4 “1998” collection. Following a raffle via Joe Freshgoods’ website that closed on December 15th,...
BEAMS Stays Dry In Their Latest Collaborative Pair Of New Balances
Among one of the biggest retailers in Japan — boasting storefronts all throughout the country — BEAMS is far from obscure. And although they’ve yet...
Aimé Leon Dore And New Balance Wrap The 996 In Premium Leathers
2023 has been a pretty busy year for Aimé Leon Dore and New Balance, and it doesn’t seem like they have any plans of slowing...
DTLR Erupts With Red-Hot New Balance 9060 “Fire Sign”
DTLR and New Balance are at it again, cranking up the temperature for their second 9060 collaboration and third overall high-heat effort. Inspired by volcanic...
There Are Only 503 Pairs Of Aminé’s Next New Balance Collaboration
Fresh off of his first collaborative offering with New Balance and a joint tour with Katranada this past summer, Portland-based rapper Aminé recently took to...