Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Stray Rats Rings In The New Year With Two Loud New Balance 574s
In the past year, Stray Rats’ relationship with New Balance has taken the next step, their collaborative releases increasing in cadence long after the debut...
Casablanca To Add Its Monogramme Pattern To Upcoming New Balance 327 Drops
The initial attention and hype around New Balance’s new archive-inspired 327 model was caused by Parisian label Casablanca, delivering the collaborative debut of the silhouette...
Ronnie Fieg Celebrates A Merry “Kithmas” With A Trio Of New Balance 992s
Hot off the heels of a New York themed Air Force 1, self-proclaimed “Colorist” Ronnie Fieg is soon to offer yet another band of Kith...
One Block Down Reflects Italy’s Impact On New Balance Sub-culture With The 991 And 1500 In “Marble Grey”
The New Balance sub-culture may have notable epicenters in the US, UK, and Japan for their regional manufacturing methods, but the truth is the NB...
END. And New Balance Head To Southeast Asia For The 1500 “Rainbow Eucalyptus”
Following their “Dark Matter” Evo 4D with adidas, END is linking up with New Balance for a collaboration that avoids all mention of the holiday...
Randomevent And Unik To Deliver Two Glowing New Balance 2002R Collaborations
Since its (re)introduction, the New Balance 2002R has been on a roll with its collaborative releases, but rather than borrow from stateside names, most of...
Pensole Academy To Launch Its New Balance 327 Collaboration On December 4th
An avid fan of the brand, Jack Harlow has recently lent his creative consultancy to a New Balance 327 launching on December 4th. Designed by...