Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END And New Balance’s X-90 “Purple Haze” Pack Is Inspired By Incense
After last joining forces with New Balance in 2018 for a “Dusk” pack, END has now created a new trifecta of New Balance X-90s, dubbed...
Aimé Leon Dore Infuses Its Colorful Ethos Into A Mismatched New Balance 997
New York based imprint Aimé Leon Dore has outdone themselves since the start of 2019, upgrading their retail flagship this past month with the present...
Bodega Reveals Upcoming New Balance 997S Collaboration
Boston-Based retailer Bodega is no stranger to creating collaborative designs with its Beantown cohort, New Balance. In the past, the two Titletown heavy hitters have...
AURALEE And New Balance Tokyo Design Studio Present A Gore-Tex RC 2
The refined aesthetics of AURALEE may be unknown to some, but its stripped back design and creative minimalism have garnered quite a bit of praise...