Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts Reveals New Balance 997S “Esruc” Inspired By The Infamous Babe Ruth Trade
When Red Sox owner Harry Frazee sold Babe Ruth to the New York Yankees in 1919 — reportedly to fund his Broadway ventures — it...
size? Honors British Corner Stores With An Exclusive New Balance 990v5
Known most often for their grey drab colorways, the Boston-based New Balance is giving their newest frontrunner, the 990v5, a colorful makeover with the help...
OVERKILL And New Balance Team Up For The “City Of Values” Pack
Capturing the two sides of the city they so proudly inhabit, OVERKILL is teaming up with New Balance atop the iconic 1500 silhouette, providing two...
Todd Snyder And New Balance Celebrate Pride Month With The 997 “Love”
Though almost halfway into Pride Month, celebrations still run strong with footwear undoubtedly being the central canvas on which brands display their support for the...
Celtic Football Club Goes Green With The New Balance 997H
Following their Treble Treble success, long-time sponsor and close supporters, New Balance, are offering up a celebratory colorway of the 997H dressed up in the...