Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy The Stone Island x New Balance Tokyo Design Studio RC ELITE
First teased in mid-March and released exclusive at Stone Island outposts earlier this month, the New Balance RC ELITE_SI by the innovative Italian brand is...
The JJJJound x New Balance 990v4 “Navy” Will Release Again On Oct. 21st
In 15 years, Montreal-based, JJJJound, has gone from digital mood board to creative agency working on solo and collaborative projects with Vans, Bassi and A.P.C.,...
Todd Snyder Reminisces On Farmers Market Strolls With Latest New Balance 327 Collection
One of the forgotten weekend traditions in New York City during the pandemic were the treasured Saturday strolls through the many farmers markets that dot...
Salehe Bembury’s New Balance 2002R “Water Be The Guide” Releases Tomorrow
Salehe Bembury has been one of the creative forces behind New Balance‘s most recent dominance in the collaborative footwear space. Tomorrow, the American designer launches...
Casablanca’s Seasonal Monogram Lands On The New Balance 237
The New Balance 237 was introduced as a simple, vintage-meets-modern silhouette that marked the first collaboration between Boston-based brand and the French-Moroccan menswear label Casablanca....
Aimé Leon Dore’s Next Batch Of New Balance 550s Releases On April 16th
Fresh off being appointed as Creative Director for New Balance Made In USA, Teddy Santis has confirmed the next collaboration in Aime Leon Dore’s catalog:...
Where To Buy The Casablanca x New Balance 327
The New Balance 327 was surely destined to garner the attention of both savvy and casual sneaker enthusiasts thanks to its retro-inspired design and accessible...
Patta’s “Dusty Pink” New Balance 991 Collaboration Releases On January 22nd
Patta and New Balance aren’t strangers to each other, but their recently-surfaced New Balance 991 collaboration – which begins its rollout on January 22nd – has...