Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Atlas x Nike SB Dunk Low – Release Date
Unveiled just yesterday by Atlas, we now have official release information from Nike on the upcoming Atlas x Nike SB Dunk Low “35mm”. The all-black...
The Photography-Inspired Atlas x Nike SB Dunk Low “35mm” Collection
Always an essential part of skateboarding’s documentation process, photography inspires this new two-shoe collab from Atlas and Nike SB. The Bay Area shop presents the...
Paul Rodriguez Talks the Primitive x Nike SB Dunk and His Legacy With Nike
When you think of Nike SB’s pro riders, the first name that comes to mind will very likely be Paul Rodriguez. And it’s for good...
Atlas x Nike SB Dunk Low – Black – White
San Mateo’s own Atlas Skateboards is back with a brand new collaborative effort with the Nike SB Dunk Low. Dubbed the “Electric Locomotive”, the pair’s...
Familia Skates x Nike SB Dunk High “Blue Ox”
Minneapolis, Minnesota’s own Familia Skateshop is about to celebrate a decade in the business in a big way. Nike SB is teaming up with the...
Is A Supreme And Nike Releasing A New Collaboration Tomorrow?
To say the last few Supreme x Nike collaborations caused a “stir” would be an understatement. “Uproar” is more like it, and with in-store releases...