Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Cottweiler’s Next Reebok Collaboration Opts For The DMX Trail Shadow
Often stretching the familiar way out of their perceived comfort zone, Cottweiler moves on to Reebok signatures with their own eclectic spin on the DMX...
MISBHV Adds Zipper Enclosures To The Reebok Daytona DMX
Warsaw-based MISBHV has risen to become one of the most-discussed contemporary labels in the world of street fashion over the past few years, and now...
This Reebok Bolton By Size? Is Meant For Walking
Most shoes classified as “running” models are packed full of tech and geared towards top speeds, but never make it past a brisk stroll. Despite...
Palace Skateboards And Reebok Reveal Three Iterations Of The Pro Workout Low
After five long years, London’s Palace Skateboards finally makes its way back to the Reebok Pro Workout Low, fleshing out a trilogy-length story with a...
Beijing’s 400ml Brings The Paper Tiger Tradition To The Reebok Instapump Fury
As the first Asian team to join the 3AM series, Reebok recruits the ever-rebellious and immensely talented graffiti collective 400ml to bring in their vandalistic...
Japan’s mita And bal Add Metallic Trims To The Reebok Aztrek
Showing love for retro icons while dosing in their own unique ethos, bal designers Ryusuke Eda and Kentara Kabaya as well as mita‘s very own...