Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Fucking Awesome Brings Outdoor And International Inspiration To Their adidas Experiment Executions
adidas Skateboarding’s rolodex of collaborators includes some of the sport’s most influential skaters. Jason Dill and his label Fucking Awesome, for example, are an important...
END. And adidas Originals Join Forces Again On A Forum “Varsity” Collection
Having debuted in 1984, the adidas Forum was engineered to meet the needs of the best basketball players at the time. In addition to assisting...
The thisisneverthat® x New Balance 1906R And 2002R Release On August 4th
As New Balance continues to energize its lifestyle-focused Running propositions, the Boston-based brand keeps seeking out the help of a select cohort of strategic partners,...
COMME des GARÇONS PLAY Adds Signature Hearts To The Converse One Star
COMME des GARÇONS PLAY — despite being near as important to the umbrella as HOMME PLUS — is often ridiculed in jest, as the diffusion’s...
Bodega Brings “Stormy Sky” Tie-Dye To The Salomon X-Mission 4 “Full Bleed”
Is there any other sneaker boutique pumping out the collabs on a regular basis like Bodega is? The Boston-based institution has worked nearly every footwear...
Craig Green’s Latest adidas Collaboration Reinvents The 1988 Squash Shoe
Thanks to Yeezy, Y-3, and even trending classics like the Stan Smith, adidas is no outsider to the realm of popular fashion. And in the...
Human Made Rejoins adidas For Three Colorways Of The ADIMATIC
Brought back earlier this year in a number of inline colorways, the adidas ADIMATIC — a skate shoe that first hit the scene in 1996...
Kith Adds Its Summer 2022 Prints To A Vault by Vans Capsule
Expanding from a small annex in the back area of the now-closed Atrium, Kith has since expanded to global brand known for its curation of...
The JJJJound x Reebok NPC II Releases First On July 21st; Global Launch To Follow On August 5th
Sneaker culture has gradually shifted away from the loud, bold, and overbranded releases prominent years back, replacing them with everything from the New Balance 550...