Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Hoops Taps Eric Emanuel For The N3XT L3V3L Futurenatural And Exhibit A
Eric Emanuel may be one of the Three Stripes’ most underused collaborators. After working with McDonald’s on a Forum Hi earlier in the year, the...
The CLOT x sacai x Nike LDWaffle Releases On September 14th
Following their work with fragment, sacai is on to the next collaborative venture: two LDWaffles with the equally legendary CLOT. And where Edison Chen sets...
BAPE Brings Contrast Stitching To The Reebok Club C
BAPE has really hit their stride in the past few years. Following the long-awaited, relatively true-to-form return of the BAPE STA, the brand began to...
fragment design x Nike Dunk High “Tokyo” Releases On September 5th
First previewed via Instagram in mid-August, the fragment design x Nike Dunk High “Tokyo” will begin its roll-out on September 5th. Promoted alongside an original...
032c And adidas Reunite For Metallic Renditions Of The GSG TR And GSG Mule
With their next collaborative capsule, 032c and adidas are dialing it back. Instead of a full-fledged, multi-part collection, the two are only offering the GSG...
This Awkwardly-Branded Reebok Shaqnosis Crossover With Damian Lillard Features The adidas Logo
On August 12th, adidas‘ parent company announced that it had reached an agreement with Authentic Brand Group to sell Reebok for over $2 billion. In...
NEIGHBORHOOD To Release Their adidas Superstar 80s Exclusively In Japan
After a very brief departure to Anaheim, Japan’s NEIGHBORHOOD is back in adidas’ corner. This weekend, the two will bring back the basics, offering two...
How To Buy The Social Status x Nike Dunk “Chocolate Milk”
Amidst the viral craze that is the milk crate challenge dominating social media feeds, the Social Status x Nike Dunk “Chocolate Milk” has been coincidentally...
WTAPS Puts Their Stamp Atop This Grey-Dressed New Balance 990v2
A little under a year ago, Japan’s WTAPS teamed up with New Balance to craft what was arguably the best 992 of that year. And...