Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Jabbar Collaboration With Wales Bonner And Willy Chavarria Revealed
Wales Bonner is at it again. It was only a matter of time before the UK label put its stamp on 2025, capping off 2024...
Kiko Kostadinov x ASICS GEL-Kiril 3 Launching In February
The partnership between ASICS and Kiko Kostadinov has been nothing short of profound. Since linking up for the first time in 2018, the Bulgarian designer...
SNKRS PASS: Union x Air Jordan 1 In Bay Area (Ended)
Updated February 14th, 2025: The SNKRS Pass for the Union x Air Jordan 1 has ended. Off the heels of Union Los Angeles recently opening...
Cecilie Bahnsen’s Florals Decorate The ASICS GEL-Terrain MT
ASICS has increasingly drifted closer to the world of luxury/bespoke brands, and Denmark’s Cecilie Bahnsen might be the best example. Now a multi-time partner of...
Drake Releases Pink Nike NOCTA Air Force 1 On Valentine’s Day
Kendrick Lamar’s performance of They Not Like Us at the Super Bowl felt like a victory lap. The grinning stare into the camera, Serena Williams...
CLOT x adidas Superstar Breathe “Night Indigo” Releases On February 21st
Now almost a full calendar year removed from the inaugural CLOT x adidas release, it’s safe to say that Edison Chen has followed through on...
Tom Sachs Announces September Release For Nike Mars Yard 3.0
The next Tom Sachs Nike Mars Yard sneaker release has been officially revealed, with a September 2025 release expected. The American artist just shared on...
Pharrell’s Super Chunky adidas Superstar 92 Launches This Weekend
Skateboard P is putting the adidas Superstar on steroids. Joined by another spinoff model in the adidas Jellyfish, Pharrell’s next chapter with the Three Stripes...
adidas Brings League-Leading FC Bayern To The Samba
adidas and FC Bayern are becoming one of the more reliable relationships in A-level soccer, surely made more seamless by the fact neither have to...