Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
MEDICOM Toy Revives Classic Nike SB Dunk Colorway On The Updated Elite
Nike SB and MEDICOM are back at it again with a modernized version of their first collaborative effort from 2004. Serving as a revolutionary take...
How To Buy The OFF WHITE x Converse Chuck Taylor
Converse and OFF WHITE will finally release the tenth and final installment to Virgil Abloh’s “The Ten Icons” collection soon. This iconoclastic iteration of the...
Skepta’s Nike Air Max 97/BW Releases On May 19th
After 2016’s toned-down “Blacklisted” Air Max BW and 2017’s Morocco-inspired Air Max 97 Ultra, grime legend and Air Max pioneer Skepta is joining forces with Nike...
Luxury Brand MCM And Puma To Release Suede 50 Collaboration
The iconic Puma Suede, a sneaker that boasts deep roots in everything from basketball to breakdancing, is celebrating its 50th anniversary this year, and as...
Porter And adidas To Release Simplistic Take On The Campus
adidas Originals and Japan-based label Porter are joining forces for the first time since last year’s collaborative NMD Chukka for a clean take on a classic...
Bodega And New Balance Release An NB1 998 Inspired By Mass Transit
The successful partnership between Bodega and New Balance is back with an NB1 998 design that pays homage to the city of Boston. Dubbed the...
First Look At A$AP Rocky’s Under Armour Shoe
A$AP Rocky’s first official shoe with Under Armour has been revealed. Back in January, we brought you a first look at a chunky Under Armour...
First Look At The OFF WHITE x Air Jordan 1 “UNC”
The third known style of Virgil Abloh’s OFF WHITE x Air Jordan 1 gets a first look today. The “Dark Powder Blue” colorway dubbed the...
First Look At The Skepta x Nike Air Max 97/BW
Skepta’s next Nike Air Max collaboration will once again bridge the gap between two key Air Max silhouettes of the 1990s. This time around, his...