Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Premier’s First-Ever New Balance Collaboration Prepares For A Wide Release
New Balance and Michigan-based skateshop Premier surprised just about everyone when they teamed up for a premium collaboration inspired by old Model-T Fords. The teaming...
Nike Design Legend Hiroshi Fujiwara Just Hinted At Something Big At NikeLab Tomorrow
The brains behind the fragment design label and therefore some of Nike’s best collaborative sneakers in recent times took to his Instagram account today to...
Ronnie Fieg Designed Another New Puma Sneaker
Not often does a sneaker get a near-complete overhaul for a collaboration, but Ronnie Fieg’s portfolio and pull enables brands to loosen up a bit...
Steven Spielberg’s Jaws Film Inspires This Upcoming Sneaker Collaboration
Sneaker collaborations are effective ways for shops/designers to tell untold stories through unique platforms, and few do it as creatively as Australia’s Sneaker Freaker and...
Supreme’s Collaboration With Jordan Brand Will Be One Of The Most Hyped Releases Of 2015
Supreme and Jordan Brand both occupy the top spots in their respective fields. The streetwear giant sells out of its most hyped and coveted apparel...
Golf Wang Connects With Vans For Another Collection Of Footwear
Back for a third round, Tyler the Creator helps create another offering of Golf Wang colorways of the Vans Old Skool. This time going more...
You Better Believe Extra Butter’s Next Sneaker Collaboration Is Based On A Movie
By now you should be well-aware that Extra Butter‘s collaborative efforts usually tend to have certain cinematic inspirations behind them. Now the boutique is back with...
NikeLab Is Releasing All Six Pairs Of The fragment design x Air Trainer 1 Tomorrow
Hiroshi Fujiwara’s fragment design has had a monstrous 2015 thanks to numerous collaborations with Nike. Part of what’s made fragment design a household name this...
Beauty & Youth x adidas Superstar
Japan’s own Beauty & Youth has teamed up with adidas Originals for an iconic take on the adidas Superstar. The shell-toed classic has seen a resurgence...