Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter’s Next ASICS Collaboration Is Inspired By Lost In Translation
Extra Butter’s ready to blast some synthetic tunes and keep on beat with their upcoming ASICS GEL-Lyte V “Karaoke”, a concept that stems from an...
atmos Goes Black And Gold For Upcoming ASICS Collaboration
Following up their camouflage edition of the ASICS GEL-Lyte V from this past summer, atmos is ready to drop another top-par look for the classic...
Extra Butter x ASICS GEL-Lyte V “Karaoke”
Hit the bar and grab the microphone in this upcoming collaboration from Extra Butter and ASICS on the “Karaoke” GEL-Lyte V. Only dropping a teaser...
monkey time x ASICS Gel-Lyte V “Sand Layer”
Already dropping one impressive edition of the ASICS GEL-Lyte V this year, Japan’s monkey time is ready to display their sneaker-design skills once again on...
The BAPE x ASICS Collaboration Has A Postponed Release Date
By now you should know the drill. With BAPE comes the usual camouflage printed aesthetic, something that the streetwear giant has been infamous for dating...
Legendary Sneaker Customizer SBTG Teams Up With ASICS & Kicks Lab
Mark Ong, better known as SBTG, was pioneering the custom sneaker movement in an era that looked down upon hand-painted sneakers. Today, the landscape has...
Concepts Presents Their “Mix & Match” ASICS Collaboration, Their First-Ever Release For Toddlers
Boston’s own Concepts is back with a new collaboration atop the Asics Gel Lyte V. The “Mix & Match” Collection utilizes a unique aesthetic that...
BAPE Brings Its Signature Camo To ASICS
First previewed all the way back in July, the anticipated collab from BAPE and ASICS is now seen in full with a detailed look of...