Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Reebok Announces Official Collaboration With Tom & Jerry
If two of your favorite pastimes as a kid were watching Saturday morning cartoons and collecting sneakers, today’s Reebok announcement regarding an upcoming collection with...
Where To Buy The Off-White x Nike Dunk Low “Pine Green”
Off-White and Nike’s long-term relationship, like many, has certainly seen its fair share of ups and downs, dressing up lifestyle signatures under “The Ten,” ushering...
Where To Buy The Off-White x Nike Dunk Low “UNLV”
The historical partnership between Virgil Abloh’s Off-White and Nike is poised to cap off the decade with a bang as their highly anticipated Dunk Low...
Where To Buy The Off-White x Nike Dunk Low “Michigan”
Whether you’ve been following him since his days writing for THE BRILLIANCE! or just learned of him last year when he was appointed artistic director...
Todd Snyder Nods To The Brick Depot Of The Hudson Train Station For His New Balance 997 Collab
Continuing to add to their growing list of collaborative creations, lifestyle menswear brand Todd Snyder is linking up with New Balance this Winter for a...
Chicago’s Sheila Rashid Gets Air Jordan 1 Mid Collaboration
Earlier this fall, Jordan Brand introduced a new initiative entitled “UNITE” which involves a film/blog series centered around sharing the stories of how basketball has...
END Lays Out A Persian Rug On The New Balance 997
Contemporary men’s retailer END is no stranger to collaborative territories, as the UK-based e-commerce platform has gone heavy on its partnerships with a vast array...
Where To Buy The Off-White x Nike Waffle Racer SP
After showing off his expertise with Nike’s lifestyle models, Virgil Abloh quickly took to female athletics, likely due in part to his collaborative relationship with...
Where To Buy The CLOT x Air Jordan 1 Mid
While Chitose Abe of sacai put on quite the show earlier this year, it seems Edison Chen and his CLOT imprint are after her crown...