Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott’s Nike Air Max 1 Revealed On Air Max Day
UPDATE (11/15/2021): NIKE, Inc. has officially postponed this Travis Scott x Nike Air Max 1 collaboration. No new release date has been confirmed by the...
Travis Scott And Hiroshi Fujiwara’s Fragment Air Jordan 1 Revealed
Travis Scott has teased a number of yet-to-release collaborations in the past few months. Among them, one Air Jordan 1 stands out far above the...
Travis Scott Helps Celebrate The Air Jordan 6’s 30th Anniversary With “British Khaki” Colorway
Travis Scott‘s name alone demands an audience. With every collaboration — no matter how random or odd — the fans line up in droves, filling...