Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Bad Bunny Sports New Black adidas Response CL At CinemaCon Las Vegas
Despite revolving around handfuls of anticipated film projects, CinemaCon 2022 has quickly become about more than movies. Jason Sudeikis is partly to blame, but Bad...
BSTN Honors European Basketball Heritage With The adidas Forum ’84
As one of the premier sportswear boutiques in Europe, BSTN has been at the forefront of collaborations with some of the most important players in...
Parley’s Latest adidas Originals Collection Favors A White And Black Look And Boost-Cushioning
For almost a decade, Parley for the Oceans and adidas have done their part on the sustainability front, turning waste disposed at sea into materials...