Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

monkey time x Asics Gel Lyte V “Lights & Shadows”

Japanese menswear retailer monkey time conspires with Asics to drop a very dramatic version of the Gel Lyte V in black and white. The film...

By Zack Schlemmer April 22, 2015
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atmos Goes Camo Again For Their Next Sneaker Collab

Going hunting for a new camo sneaker to add to your rotation? Look no further than this latest issue of the Asics Gel Lyte V...

By Zack Schlemmer April 17, 2015
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BAIT With Another Splash Hit In The Asics Gel Lyte V “Misfits”

BAIT recently announced the opening of their first-ever San Francisco retail location with an unmistakable collaboration with Asics inspired by the Golden State Warriors, the...

By John Kim April 16, 2015
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