Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Best Look Yet At The Off-White x Nike Rubber Dunk “University Gold”
After hosting one of the biggest releases of the year so far with the introduction of his Off-White x Air Jordan 5s during NBA All-Star...
Up Close With The Off-White x Nike Rubber Dunk
Virgil Abloh, though often owed credit for changing the entire landscape of sneaker collaborations as we know it, has only ever used the pre-established for...
The Off-White x Air Jordan 5 “Plot Twist” Rumored For Holiday 2020 Release
Even despite COVID-19, sneaker culture has continued on strong save for the few postponed Jordans. Even now, collaborations are still working in the background, with...