Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Cobra Commander Lives: BAIT, Hasbro, and New Balance Team Up For Villainous Release
On Monday, we brought you a first look at the BAIT x New Balance H710 inspired by Roadblock of G.I. Joe fame. The official partnership...
BAIT and New Balance Bring G.I. Joe To Life With Upcoming Collaboration
If you’ve ever been to one of BAIT’s five locations, you’d know that the West Coast shop brings more to the table than just a...
BAIT Helps Brooks Release Their Most Limited Collaboration Ever
Seattle-based Brooks stepped into the retro field by re-releasing their Chariot silhouette in some fine colorways with the help of the best sneaker shops on...