BAIT and New Balance Bring G.I. Joe To Life With Upcoming Collaboration

If you’ve ever been to one of BAIT’s five locations, you’d know that the West Coast shop brings more to the table than just a fine selection of footwear. The shops owners pride themselves for having one of the best spreads of collectible toys and figurines, and their history of partnerships with labels like Kid Robot and Coolrain are among the most cherished in the business. That makes their upcoming collaboration with New Balance and Hasbro.’s G.I. Joe franchise all the more fitting, because who better to bring the iconic character to life than a store with unrivaled passion for the genre?

At the core of this three-way partnership is the New Balance H710 boot designed with a military-themed aesthetic and the G.I. Joe colors of red, white, and blue. Battle-ready materials like wolverine suede and ballistic nylon are used for the upper construction to mirror the spirit of Roadblock, the artillery expert and all-around bad-ass for the G.I. Joe squad. The BAIT x New Balance H710 “Roadblock” will be available exclusively at BAIT on June 20th in-store and online (apply for a raffle here), with an MSRP of $120.