Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Red Wing And New Balance Collaborate On A Finely Crafted 997
Red Wing boots and New Balance 997s are two Americana style favorites, so now the Minnesota-based boot brand has joined forces with the Massachusetts-stationed sneaker...
OAMC And Dev Hynes Reveal Upcoming adidas Originals Collaboration
A melding of the early talents behind both Supreme and Carhartt WIP, OAMC has flourished for the better part of the last six years, heading...
Official Images Of The Skepta x Nike Shox TL
2019 has been a busy year for grime don Skepta. He released his “Ignorance Is Bliss” album to rave reviews earlier this year, is set...
Nipsey Hussle’s Puma Collaboration Includes A White/Blue Friends And Family Edition
Puma is set to honor late LA rapper and community activist Nipsey Hussle this September with a highly-anticipated capsule collection that’s centered around three takes...
BBC To Exclusively Drop Two Pharrell x adidas “Now Is Her Time” Models
The “Now Is Her Time” campaign launched by the ever-active Pharrell continues strong with a set of BBC exclusive releases, maintaining the momentum of their...
The John Elliott x Nike LeBron Icon Is Arriving In “Sail”
An on-going series brought to life with the help of design talent John Elliott, the Nike LeBron Icon is geared for a much more expansive...
Official Images Of The Supreme x Nike SB Dunk Low
A long-awaited return for many, Supreme‘s latest Nike SB collaborations lead them back to the doorstep of the iconic Dunk Low. Once being a part...
Hiroshi Fujiwara Reveals Nike Zoom Fly 3 Collaboration
An enigma at his best and a complete mystery at his worst, Hiroshi Fujiwara of Fragment fame continues to be one of the most prominent...
The John Elliott x Nike LeBron Icon Blossoms In “Tulip Pink”
John Elliott and LeBron James‘ lifestyle-oriented Nike LeBron Icon has exclusively utilized simple, elegant palettes thus far, but that’s all set to change this September...