Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Puts A World Map On Their Next ASICS Gel Lyte 3 Collaboration
When it comes to collaborations, few stores in the sneaker business go as hard as atmos. Their seemingly inexhaustible work ethic allows them to crank...
afew, BEAMS, and ASICS Tiger Reveal The Gel Lyte III “Orange Koi”
Following a 2015 “Koi”-inspired release that came packaged in a special bento box, afew and ASICS are back once again with help from BEAMS to...
atmos And Solebox Team Up For An ASICS GEL-Lyte III Release
atmos isn’t playing around when it comes to special releases and exclusive product for the fifth installment of their annual atmoscon. After the announcement that...
24 Kilates And ASICSTIGER Present The Gel Lyte III “24 Kilates Express”
Collaborative partners since 2010, ASICSTIGER and Barcelona’s own 24 Kilates are teaming up again for a special take on the classic GEL-Lyte III, entitled the...
La MJC And ASICS TIGER Are Dropping Their Special GEL-Lyte III Again
Michael Dupouy of La MJC fame is a modern-day renaissance man. He’s covered the best of street culture every year since 2006 with his ALL...
Kicks Lab And ASICS Create The GEL-Lyte III “KL-SHINOBI” For Ninjas
Tokyo based retailer Kicks Lab is teaming up with ASICS to create a GEL-Lyte III specifically for ninjas. Dubbed the “KL-SHINOBI”, this design came from...
END And ASICS Create A Wasabi-Inspired GEL-Lyte III Collaboration
ASICS continues to team up with huge names in the collaborative footwear space, and that trend continues with this “Wasabi”-inspired GEL-Lyte III made in conjunction...