Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts And ASICS Once Again Nod To The Boston Tea Party With The GEL-LYTE V “Libertea”
Around 850 years ago, a group of Colonists destroyed an entire British tea shipment at the Boston Harbor, an act of rebellion that would henceforth...
ASICS Taps Charlotte Lab School To Design Two GEL-Lyte V Collaborations
As a progressive public institution, the Charlotte Lab School champions a hands-on approach to learning, which made its students the perfect people for the Whitaker...
COMME des GARÇONS SHIRT’s Latest ASICS Collaboration Covers The GEL-Lyte V In “Black/White”
Although COMME des GARÇONS is well-known as one of NIKE, Inc.’s most-established partners, the conglomerate’s SHIRT division has been collaborating with ASICS for quite some...
Kith’s 10 Year Anniversary Continues With ASICS GEL-Lyte V “Leatherback” & “Salmon Toe”
Of all the brand partnerships enacted by KITH, its relationship with footwear brand ASICS is arguably its most influential. Ronnie Fieg’s collaborative history with ASICS...
Transformers Gives Robotic Upgrades To The ASICS GEL-Lyte V
Shortly after partnering with Capcom’s very own Rockman (aka Megaman), ASICS looks to continue their joint projects in the animation space by now turning their...
Kicks Lab And ASICS Deliver The GEL-Lyte V “Kogane”
Though losing Kiko Kostadinov in AW2020, ASICS’ repertoire of collaborators is still quite strong and growing stronger, tapping Japanese legends as well as high-end imprints...
Sneakerness and ASICS Team Up For GEL-Lyte V Inspired By European Passports
European sneaker convention Sneakerness teams up with ASICS for a special edition of the GEL-Lyte V inspired by the European passport. The burgundy and metallic...
Commonwealth Celebrates Opening of New Philippines Store with ASICS GEL-Lyte V “Kultura”
US sneaker shop Commonwealth, with stores in Washington D.C. and Virginia Beach, is now going global with a new location in the Philippines. To celebrate,...
Limited Edt And ASICS To Release The “Vanda Kuro” Pack
Singapore’s premier sneaker shop Limited Edt has teamed up with ASICS once again for an all-new collaboration this spring. Featuring the brand’s two staple models,...