Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
Aimé Leon Dore Honors The Masaryk Community Gym With Next New Balance 550 And 650 Collection
Updated November 1st, 2023: All four pairs from the Aimé Leon Dore x New Balance 550/650 “Masaryk” Pack is dropping on November 2nd, 2023 on...
Where To Buy The thisisneverthat x New Balance 550 Capsule
Updated August 30th, 2023: The thisisneverthat x New Balance 550 in brown and green will release on newbalance.com on September 7th ($130). – With a...
Aimé Leon Dore Brings Back Their Original Four New Balance 550s For Kids
Rightfully credited for starting the global hysteria around the New Balance 550 back in 2020, Aimé Leon Dore laid the groundwork for this late-1980s archive...
The Aimé Leon Dore x New Balance 550 Returns Tomorrow In “True Brown” And “Warm Sand”
Fortune very clearly favors New Balance, as the footwear brand had the pleasure of not just crossing paths but joining forces with the likes of...
Rich Paul Prepares His Second New Balance 550 Collaboration
As a top NBA Agent and one of the original Four Horsemen, Rich Paul has effectively built his own empire after coming up in LeBron...
thisisneverthat Debuts Three Collaborative New Balance 550s At PaperBoy Paris
UPDATE 8/16/2023: The thisisneverthat x New Balance 550 is slated to release next week on August 23rd at 9PM ET via intl.thisisneverthat.com. — Paris Fashion...
Aimé Leon Dore x New Balance 550 “Brown” And “Taupe”
Teddy Santis’ Aimé Leon Dore continues to mark its presence on fashion across the globe. As part of its Spring 2023 collection, the New York...
The COMME des GARCONS HOMME x New Balance 550 Is Available Now
With COMME des GARÇONS, Rei Kawakubo has created an entire universe comprised of many a distinct diffusion label. And alongside proffering their own unique, aesthetic...