thisisneverthat Debuts Three Collaborative New Balance 550s At PaperBoy Paris

UPDATE 8/16/2023:
The thisisneverthat x New Balance 550 is slated to release next week on August 23rd at 9PM ET via intl.thisisneverthat.com.

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Paris Fashion Week is no longer just about clothes. Sneakers, too, have become a huge part of the event, with labels often walking their upcoming projects down the runway. But if you’re thisisneverthat, an early release is clearly preferred over a runway reveal, as the South Korean streetwear brand just launched three New Balance 550s at PaperBoy Paris.

First teased back in April of this year, the thisisneverthat x New Balance 550 comes in a trio of different colorways: brown, pink, and green. And though different in this respect, each pair is constructed in a similar manner, boasting a near full canvas upper as well as blacked out detailing along the laces, the sole, and the cracked leather of the “N” logo. What’s more, the “thisisneverthat” names sits atop the tonal, co-branded tongue labels of all three options.

Enjoy a closer look at the thisisneverthat x New Balance 550 ahead. At the time of writing this, a global release date has not yet been confirmed. For now, sit tight and stay tuned for further updates.

WHERE TO BUY

Mens thisisneverthat x New Balance 550

SKU: N/A

RETAIL PRICE: $N/A

RELEASE DATE: Sep 7, 2023

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes

US 09/07/2023 Thursday

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Retailer	Release type	Status
New Balance US	Standard	Check Site

Asia 08/24/2023 Thursday

Retailer	Release type	Status
thisisneverthat	Standard	Check Site

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WHERE TO BUY

Mens thisisneverthat x New Balance 550

SKU: BB550TN

RETAIL PRICE: $130

RELEASE DATE: Sep 7, 2023

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes

US 09/07/2023 Thursday

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Retailer	Release type	Status
New Balance US	Standard	Check Site
Extra Butter	Standard	Check Site
Concepts	In Store Only	Offline Only
SNS	Standard	Check Site
MR PORTER	Standard	Check Site

Asia 08/24/2023 Thursday

Retailer	Release type	Status
thisisneverthat	Standard	Check Site

Get on the Where to Buy list

WHERE TO BUY

Mens thisisneverthat x New Balance 550

SKU: N/A

RETAIL PRICE: $N/A

RELEASE DATE: Aug 24, 2023

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5 M 8.5 / W 10 M 9 / W 10.5 M 9.5 / W 11 M 10 / W 11.5 M 10.5 / W 12 M 11 / W 12.5 M 11.5 / W 13 M 12 / W 13.5

See More Sizes

Asia 08/24/2023 Thursday

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Retailer	Release type	Status
thisisneverthat	Standard	Check Site

Get on the Where to Buy list