thisisneverthat Debuts Three Collaborative New Balance 550s At PaperBoy Paris

UPDATE 8/16/2023: The thisisneverthat x New Balance 550 is slated to release next week on August 23rd at 9PM ET via — Paris Fashion...

By Michael Le June 23, 2023

The thisisneverthatĀ® x New Balance 1906R And 2002R Release On August 4th

As New Balance continues to energize its lifestyle-focused Running propositions, the Boston-based brand keeps seeking out the help of a select cohort of strategic partners,...

By Jovani Hernandez July 26, 2022

thisisneverthat Teases Upcoming Fall 2022 Offerings With New Balance

Korea’s thisisneverthat has fostered a long-running relationship with New Balance, collaborating with the footwear brand atop the 2002R, 860v2, and soon the newly-developed 1906R. And...

By Michael Le July 1, 2022

thisisneverthat And New Balance Add The M1906R To Their Collaborative Catalog

Back in 2020, New Balance brought out the 2002R to huge success, teaming up with names like thisisneverthat to help welcome the silhouette back into...

By Michael Le May 23, 2022

thisisneverthat Reunites With New Balance For A Duo Of Neutral-Dressed 860 v2s

Back in 2020, New Balance celebrated the return of the 2002R with a series of collaborations, the greatest of which belonged to the Korean streetwear...

By Michael Le February 4, 2022

thisisneverthat Bridges Streetwear And Premium Performance With Collaborative HOKA ONE ONE Collection

Korea’s thisisneverthat spent the better part of 2019 and 2020 working with New Balance, offering up lifestyle heroes like the 997, the 827, and the...

By Michael Le March 12, 2021