Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sean Wotherspoon’s Upcoming ASICS GEL-Lyte III Is A Three-Way Collaboration With atmos
Upon its reveal only a few weeks ago, Sean Wotherspoon‘s corduroy-covered ASICS GEL-Lyte III rose up the charts of top stories — and with good...
atmos x Nike Air Max 1 “Animal Pack 3.0” Releases On July 13th
Nobody does Air Max collaborations quite like atmos, and now the Japanese masterminds are back for the third iteration of their beloved “Animal Pack” series...
atmos Teases A Nike Air Max 1 “Animal Pack 3.0”
Japanese retailers atmos has consistently produced some of the most imaginative and coveted Air Max collaborations in history. Among the most attractive was their beastly...
atmos To Open Pop-up For Upcoming Nike Air Max 2 Light Collection
Though speculation was aplenty upon its first debut, the black edition of the atmos x Air Max 2 Light was undoubtedly met with some well-deserved...
atmos Confirms Release Of Nike Air Max 2 Light In Alternate Black
What was once speculation is no longer as Hirofumi Kojima of atmos confirms the arrival of a newcomer Air Max 2 Light, a direct descendant...
The atmos x Nike Air Max 2 Light Appears In Alternate Black Colorway
Upon its revival, the Air Max 2 Light had the fortunate opportunity to take on the design ethos of sneaker natives atmos, modifying its structures...
Crooks And Castles Has A Nike Air Max 1 Golf Shoe Collaboration
Perhaps the most surprising news of the week surfaces as LA-based streetwear pioneer Crooks And Castles announces a collaboration with Nike on the Air Max...
atmos x Nike LeBron 16 Low “Clear Jade” Releasing This Saturday
After being teased by atmos last week and rocked on the NBA hardwood by Marcus Morris of the Boston Celtics, the atmos x Nike LeBron...
atmos Teases Release Of The Nike LeBron 16 Low “Clear Jade”
After bringing the stylings of their iconic Nike Air Max 1 “Safari” to the Nike LeBron 16 Low recently, renowned Tokyo-based boutique atmos is back...