Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Off-White x Nike Air Max 90 Is Coming In February
Since starting in November of 2017, “The Ten” — a collaborative partnership between Nike and Virgil Abloh‘s Off-White — has shifted sneaker culture immeasurably. Now,...
Where To Buy The Nike Air Max 97 Swarovski “Metallic Gold”
Last year – in honor of the silhouette’s 20th anniversary – the Swoosh teamed up with Swarovski to release a crystal-infused take on the revered...
The Nike Air Max 97 Swarovski Releases In Metallic Gold On December 26th
From its low-slung and streamlined silhouette to its swooping bullet-train inspired overlays, the Nike Air Max 97 is a shoe that practically screams speed. However,...
Closer Look At The Off-White x Nike Air Max 90 “Desert Ore”
Never a stranger to a deconstructed recreation, Virgil Abloh has done it yet again with his collaborative Nike x Off-White imprint, adorning the Air Max...
The Details Behind The Nike Air Max 97 Doernbecher
It’s been nearly two decades since Nike first rolled out their now-famous Doernbecher collection. What started as a humble and heartfelt way to let ill...
Up Close With The Nike Air Max 95/90 Designed By Patta
Amsterdam’s Patta has spent years working its way toward the top of Nike’s collaborative partner ranks, pulling off co-designed efforts that are amongst the greatest...
The Off-White x Nike Air Max 90 In Black Is Releasing February 7th
Closing off the Off-White x Nike imprint for quite some time after its release, the forthcoming set of Air Max 90s — both this black...
Off-White x Nike Air Max 97 “Black” Releasing On Nike SNKRS Draw
The Off-White x Nike Air Max 97 is releasing in two colorways on October 18th, but those in the US might have a crack at...
Patta And Nike Collaborate On A New Air Max Hybrid For “Publicity” Collection
Standing among Nike’s longest-tenured and most well-respected collaborative partners, Amsterdam’s Patta has lent their sportswear-inspired touch to some of the Swoosh’s most recognizable silhouettes. From...