Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
colette x La MJC x Reebok Insta Pump Fury
If you thought the bring back of the Reebok Insta Pump Fury was over and done with for 2014, think again as one last collaborative...
Sandro x Reebok Insta Pump Fury – February Release
Reebok goes beyond the Certified Network of sneaker boutiques and into the realm of high fashion with this upcoming collaboration with Parisian label Sandro. This...
mita sneakers x New Balance MT580 “The Battle Of Surfaces” – Global Release Date
mita sneakers made quite the unexpected connection when it took the trail runner MT580 and gave it a tennis-based upgrade. The Battle of the Surfaces...
mita sneakers x adidas Originals Country
mita sneakers are staying busy with their collaboration projects – not only do they have that tennis ball New Balance coming up, but they’ve also...
mita sneakers x New Balance MRT580 “The Battle Surfaces”
The undisputed kings of the New Balance MT580, mita sneakers, are going back to work on the silhouette. Only this time they’re attacking the New...
Sneaker News NINE@NINE: Unexpected Collaborations
Did you hear that Stan Smith is collaborating with adidas on the Stan Smith? Yes you read that correctly, the man that that signature sneaker...
mita sneakers x Reebok Pump 25
mita sneakers are outfitting their Reebok Pump 25 shoe with the brightest colorway we’ve seen so far for this year’s collab projects celebrating the birthday...
Keith Haring x Reebok Classic “Crack is Wack” Collection
There are more Reebok sneakers coming that use Keith Haring artwork to talk about the dangers of freebasing. The new “Crack is Wack” collection features...
A Detailed Look at the X-Girl x Reebok Insta Pump Fury
Another day, another Reebok Insta Pump Fury collaboration for the silhouette’s 20th anniversary. This time around, the sneaker sees Japanese brand X-Girl take a crack at the...