Events
Events
adidas Made Over $560 Million During May Yeezy Release Event
adidas and Kanye West officially severed ties in October 2022, leaving the German sportswear brand with a multi-million dollar conundrum: What to do with unsold...
Foot Locker Rumored To Begin Sale Of adidas Yeezys In August
Updated July 18th, 2023: In addition to releasing at Foot Locker, adidas Yeezy footwear will also be available at partnering sneaker boutiques. More details to...
It’s Official: adidas Is Selling YEEZY Footwear Again
After months of rumors, the adidas YEEZY partnership is back on. Neither the German sportswear brand nor Ye has confirmed the news, YEEZY MAFIA –...
YEEZY MAFIA Is Back, But adidas YEEZY Still Isn’t
Today, after a five month hiatus, YEEZY MAFIA posted on its Twitter account. To the uninformed, YEEZY MAFIA began in 2016 as a group of...
adidas’ Revenue Could Lower By $1.2 Billion If Existing YEEZY Product Goes Unsold
Today, adidas published its financial outlook for 2023. In it, the German sportswear behemoth detailed some of its big bets for the remainder of the...
adidas To Sell Yeezy Footwear In 2023, Saves $302 Million Annually In Royalties Without Ye
In the public termination of its partnership with the being formerly known as “Kanye West,” adidas made it clear that it owned all of the...
adidas Demands Sneaker Boutiques, Big Box Retailers To Pull All Yeezy Product
By now, it’s become global news that adidas terminated its contract with the being formerly known as “Kanye West” after a thorough investigation of the...
adidas Severs Ties With Ye, Claims Ownership Of All Yeezy Designs
On Tuesday morning, adidas announced it had terminated its contractual relationship with the being formerly known as “Kanye West,” effective immediately. Announcement of the decision...
Kanye West Claims adidas Ruined The Yeezy Knit Runner
In the on-going saga that is tension between Ye – the being formerly known as “Kanye West” – and adidas, the 45-year-old artist has doubled down on...