New Balance

New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.

Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); New Balance 990 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)

Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and Aimé Leon Dore have helped it gain footing within highly sought-after sneaker collections.

Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved New Balance 992 from 2006 experienced its first retro run since 2010. New propositions like the New Balance 327 – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and modern design.

Elsewhere, NBA Champion Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of Aimé Leon Dore’s Teddy Santis, who was appointed Creative Director of Made in USA in April 2021, the New Balance 550 has become extremely popular.

Away from sportswear, the North American company has supported Covid-19 relief efforts with general-use face masks and footwear for healthcare workers.

New Balance

The New Balance 327 Adds Two-Toned Overlays For Upcoming Women’s Release

While by far one of the brand’s most popular modern silhouettes, the New Balance 327 has only catered to women in seldom, offering up closer...

By Michael Le June 30, 2020
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The New Balance 327 “Neo Flame” Delivers A Vibrant Split Colorway

The New Balance 327 — while most notable for its collaborations — has delivered a number of unique general releases inclusive of an extensive set...

By Michael Le June 17, 2020
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Detailed Look At The Upcoming Size? x New Balance 327

Undoubtedly one of this year’s best, the New Balance 327 has laid claim to a number of noteworthy collaborations right at the outset of its...

By Michael Le June 17, 2020
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Casablanca Revisits Their New Balance 327 With Two Understated Colorways

As the pioneers of the New Balance 327, Casablanca has delivered some of the best colorways the silhouette has seen to date — both options...

By Michael Le June 16, 2020
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The New Balance 327 Surfaces With Bright Crimson Soles

The New Balance 327 continues its general release program with a black, purple, and red arrangement. Mixed material uppers indulge in a tonal scheme interrupted...

By Jovani Hernandez June 14, 2020
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Three Suede And Mesh Builds Of The New Balance 327 Are Coming Soon For Women

Likely one of the best new silhouettes from the brand in a long time, the New Balance 327 has taken the world by storm quickly...

By Michael Le June 13, 2020
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The New Balance 327 Appears In Classic Navy

The New Balance 327 has yet to see the wide availability of the brand’s other footwear products, but it continues to emerge in colorways sure...

By Jovani Hernandez June 10, 2020
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Bright Neon Soles Appear On The New Balance 327

After taking a few moments to preview their medley of upcoming New Balance 992s, the New Balance imprint is now centering their attention towards their...

By Elliot Santiago June 10, 2020
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The New Balance 327 Is Dropping Soon In A Charcoal Grey And Olive Colorway

The dad shoe brand known as New Balance has been cranking out some serious numbers of footwear choices throughout this Spring/Summer season, but the key...

By Elliot Santiago June 9, 2020
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