Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Nike Adds “New Maroon” To The Air Max 90 Library
The Nike Sportswear category has been hard at work in giving their Air Max 90 the attention it deserves in the wake of its ongoing...
This Nike Air Max 2090 Is Set To Arrive In April
Nike’s “current shoe of the future,” the Air Max 2090, is arriving much sooner than its name suggests. Teased by LeBron James just days before...
Nike Concocts A Retro Runner Lover’s Colorway On The Air Max 90
From the future then right back to the past, the Nike Air Max 90‘s anniversary celebrations are vast in its scope, often drawing from icons...
Nike Air Max 90 “Reverse Duck Camo” Releasing On Air Max Day
In the realm of made up holidays, Nike’s Air Max Day is certainly the most notable, everyone expecting a great deal of strong releases and...
Nike’s Recrafted Air Max 90 Arrives In Full Leather
Nike’s Air Max 90 has never had a moment quite as celebratory as now, its 30th anniversary. Brought back to its roots via construction, the...
Nike Bubble Wraps Its Most Iconic Air Max Models
Iridescent finishes are nothing new to Nike Inc.’s range of sneakers, but a teased-in-parts Air Max “Bubble Pack” dropping later this month ups the shimmering...
The Nike Air Max 90 Continues To Ooze Vintage Vibes With Neon Colorways
Nike’s Air Max 90 is still informing future-thinking design even after 30 years on the market, as suggested by the forthcoming Air Max 2090. And...
Nike Adds 90’s Inspired Design Options For The Air Max 90 Premium By You
The Nike Air Max 90 is only two months into its 30th Anniversary, but already boasts a slew of general and special releases. From bubbles...
Metallic Gold Heel Accents Arrive On The Nike Air Max 720-818
Nike’s futuristic MX-720-818 has recently surfaced in yet another tonal outfit, but this time adds a subtle gold accent into the mix. Not too dissimilar...