Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
The “Alter And Reveal” Nike Air Max 90 GS Is A Reminder To Go Wear Your Shoes
Sure, sneakers were obviously meant to be worn. But sometimes we do have the urge to keep our kicks in pristine condition—or even set them...
Nike’s “Go The Extra Smile” Pack Includes This Kids Only Air Max 90
With its use of the iconic Swoosh-smiled graphic and a cheery tagline, Nike’s ever-growing “Go The Extra Smile” Pack has been giving a slew of...
Nike Adds Magenta And Aqua To A Neutral Bodied Air Max 90
Fall and Winter are nowhere close to over and yet it seems Nike is already looking ahead to Spring. With their latest Air Max 90,...
Nike Expands Their Latinx Heritage Month Celebrations With The Air Max 90 “LHM”
In many ways, Nike is one big family, a melting pot of many cultures. And with Latinx Heritage Month now in full swing, the Swoosh...
Nike Wants You To “Go The Extra Smile” In These Air Max 90s
Nike is nothing if not positive — their offerings brimming with uplifting messaging. And as they retire their “Have A Nike Day” concept, something new...
The Nike Air Max 90 NRG Mixes “Court Purple” With A Touch Of “Lemon Drop”
To brighten up the Fall season, the Air Max 90 is combining “Court Purple” and “Lemon Drop,” creating a arrangement that — while rife with...
A Hint Of Blue Splashes Onto A Grey Nike Air Max 90
Aside from the usual TPU accents, the Nike Air Max 90 tends to keep things a question when it comes to the material makeup of...
The Nike Air Max 90 NRG Goes Multi-Color For Fall
The Nike Air Max 90 isn’t celebrating a milestone celebration, but it’s been delivering compelling colorway after compelling colorway throughout 2021. For its latest proposition,...
Nike Has A NOCTA-Friendly Air Max 90 On The Way
As the world awaits for the retail drop of Drake’s own Swoosh-backed designed, the North American company has been delivering in-line propositions to match the...