At this point everything on the adidas headlines reads “Jeremy Scott“, “Star Wars“, or “Originals by Originals” for the three stripe brand’s amazing collabs and capsule collections. But as we know, adidas started its empire with a group of classic runners, and today the adidas Mega Torsion runners – revamped versions of the classics – are put forth as a means to pay homage to the foundation of the adidas footwear brand as well as progress into continued relevance in design and urban culture. FreshnessMag recently sat down with Noah Bernard, Category Manager of adidas Originals Footwear, to discuss the direction of the brand, the concept behind Mega Torsion, and to simply chat sneakers. Check out the adidas Mega Torsion collection after the jump and head to FRESHNESS for the entire feature.
adidas Originals Mega Torsion – Noah Bernard Interview by Freshness
John Kim
September 1, 2010
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
398
Popular Sneakers
Popular Stories
Latest News
First Look At The Nike Pegasus Plus
The Nike Pegasus series is poised for a historic year of innovation off the strength the Pegasus 41, which boasts ReactX Foam and Zoom Air...
by Sneaker News
12 hours
3938
The Handbag Aesthetic Persists With The Air Jordan 1 Low Method Of Make
Pristine craftsmanship and premium materials — it’s the formula for the high-end handbag business that remains competitive and active in 2024. There are parallels to...
by Sneaker News
13 hours
308
"Glacier Blue" Cools Down The Nike Cortez
With the release of Nike’s Forrest Gump Cortez just a couple of weeks away, it’s fair to expect that a lot more eyeballs will be...
by Matt Varga
14 hours
265
Loading...