236527

Nike Basketball Designers Talk Hyperfuse + Hyperdunk 2011

Nike Basketball Designers Talk Hyperfuse + Hyperdunk 2011

Nike Basketball Designers Talk Hyperfuse Hyperdunk 2011

Not since the days of Flight vs. Force has Nike Basketball featured a two towers lineup as formidable as they have now with the Nike Hyperdunk and Hyperfuse series.  These two beheamoths together outfit the majority of the NBA and have their sights set on the entire world, the Hyperfuse in particular having been designed with inspiration from Beijing’s outdoor basketball courts.  Nike Innovation Kitchen basketball lead Shane Kohatsu explains how the Swoosh learned from the streetballers’ ad hoc footwear choices, with Nike Basketball design director Leo Chang coming in to shed some more light on his Zoom Hyperfuse 2011 design.  Chang goes on to describe the Zoom Hyperfuse 2011 and how it improves upon its predecessors, including a new last for a more comfortable fit and a new heel counter design that sheds weight while providing the support necessary to take advantage of the superior Zoom Air cushioning.  Click through for the entire video, let us know what you think and stick with Sneaker News for the latest release dates.

Latest News

Air Jordan 3 "Hydrogen" Releasing In 2025

We’re not even halfway through the Jordan Release Dates 2024 slate, but as the continuing center of the sneaker industry, the brand’s 2025 plans are...

by Matt Varga 11 mins
22

Air Jordan 4 “Atmosphere Grey” Releasing Spring 2025

The Air Jordan 4 is Jordan Brand’s shoe of the moment, tapped for releases in retro makeup, “Reimagined” colorways, and Nike SB re-toolings in recent...

by Andrew Rizzo 41 mins
54

Where To Buy The Travis Scott Jordan Jumpman Jack

Updated April 29th, 2024: Travis Scott’s Jordan Jumpman Jack officially releases via Nike SNKRS and select retailers on April 30th, 2024. Adult ($200), Grade School...

by Andrew Rizzo 16 hours
63547