Classics Revisited: Nike Air Force 1 Low “Chamber Of Fear” (2005)

John Kim January 7th, 2018 (updated)

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Nike Air Force 1 Low Chamber Of Fear Lebron James 2005

NIKE AIR FORCE 1 LOW WEEK PART 3

One of Nike’s most memorable marketing campaigns of the 21st Century was centered around LeBron James, who was just entering his second year in the NBA. LeBron was under immense pressure from the public, who responded to the prep-to-pro phenom with a package of hate and doubt, clamoring that the ‘King’ was all hype. Nike responded by putting a spotlight on the public’s perception of their signature star and created the ‘Chamber of Fear’, which thrusted LeBron through various obstacles like Hype, Temptation, Hater, Complacency, and Self-Doubt. Nike then turned these five figments into 150-pair limited edition regional releases of the Air Force 1 Lows known as the Chamber of Fear Pack, with each distinct colorway featuring Chinese characters labeling each Chamber of Fear. A select number of each version featured laser graphics of each city that released the individual shoes. Any of you Air Force 1 Low fans have the COF Pack in your stash? Peep all five from tonight’s feature of Classics Revisited and let us know which is your favorite.

Nike Air Force 1 Low “Chamber of Fear”
2005

Nike Air Force 1 Low Chamber Of Fear Hype San Francisco

Nike Air Force 1 Low “Hype”
Neutral Grey/Varsity Purple-Black-White
311729-051
2005
San Francisco

Nike Air Force 1 Low Chamber Of Fear Nyc Temptation

Nike Air Force 1 Low “Temptation”
White/Hyacinth-Black
311729-151
2005
New York City

Nike Air Force 1 Low Chamber Of Fear Denver Hater

Nike Air Force 1 Low “Hater”
Redwood/Varsity Red-Taxi Black
311729-661
2005
Denver

Nike Air Force 1 Low Chamber Of Fear Chicago Complacency

Nike Air Force 1 Low “Complacency”
Stealth/Silver-Varsity Blue-Taupe
311729-001
2005
Chicago

Nike Air Force 1 Low Chamber Of Fear Self Doubt Cleveland

Nike Air Force 1 Low “Self-Doubt”
Black/White-Tomatillo
311729-011
2005
Cleveland

Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.