Introducing Russell Westbrook’s Jordan Why Not Zer0.1

Russell Westbrook has been Jordan Brand’s premier athlete for years now and it has left fans wondering when he would be honored with his first signature shoe. Well, that wait is finally over as Nike and the Jumpman ready themselves to introduce the Jordan Why Not Zer0.1 – the first shoe in what should be a bountiful line for the all-world point guard.

The Why Not Zer0.1 emulates Westbrook’s competitive attitude on the court, his tendency to run at a challenge head first rather than shying away from it. Serving a dual purpose, the upcoming silhouette fits the reigning MVP’s drastic demands on the court while suiting his eccentric personal style off the court. Always playing on his toes, Westbrook needs added stability to his sole unit in order to minimize response when he makes one of his quick twitch drives to the basket he has become famous for. In order to come up with the perfect fit, Westbrook worked closely with Jordan Brand’s design team and Thunder equipment manager, Wilson Taylor, going through multiple rounds of wear-testing to get it exactly right.

Equally as important as it functionality, the Why Not Zer0.1 serves an aesthetic purpose as well, as Brodie’s off-court wardrobe is a story to follow in itself. “My favorite part of the design process is storytelling,” Westbrook said. “Being able to tell my story through colorways and at different times during the season is a lot of fun.” Westbrook will debut a PE version of the Mirror Image colorway on court, later to be followed by the much more simplistic 2-Way design that embodies his game-changing presence.

The futuristic Why Not Zer0.1 will make its global debut on on January 15th with a limited run of the Mirror Image colorway, with the 2-Way following in its footsteps on February 15th. Both shoes will retail for $125 USD, and in the meantime, check out some detailed images below, and check out the full story on Nike News.